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Justin Blanchard

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“It’s a good thing that social media tech platforms allow businesses to engage in realtime exchanges with people,” writes Jonathan Salem Baskin,”but is there such a thing as too much?” An excellent question, isn’t it? Everybody knows that there are some cases where too much of a good thing can end up being harmful. Does that apply to marketing, too? Could your small business - through overexposure on social media - end up in shambles? Yes and no. Whether or not a brand can be considered ‘overexposed’ on social media depends entirely on the business behind it; both how it’s managed and whether or not the increased brand awareness can be directly correlated with increased sales. More importantly, it depends on what’s being said about it - and what people think about the brand as a result. The Importance Of Sharing Intent It’s been said on many different occasions, ... (more)