“It’s a good thing that social media tech platforms allow businesses to
engage in realtime exchanges with people,” writes Jonathan Salem
Baskin,”but is there such a thing as too much?”
An excellent question, isn’t it?
Everybody knows that there are some cases where too much of a good thing can
end up being harmful. Does that apply to marketing, too? Could your small
business - through overexposure on social media - end up in shambles?
Yes and no.
Whether or not a brand can be considered ‘overexposed’ on social media
depends entirely on the business behind it; both how it’s managed and
whether or not the increased brand awareness can be directly correlated with
increased sales. More importantly, it depends on what’s being said about it
- and what people think about the brand as a result.
The Importance Of Sharing Intent
It’s been said on many different occasions, ... (more)